We are
Strategy - Branding - Marketing


About us

Counselage is India's only strategic brand marketing consultancy focused on a whole-host of advisory services to Chairpersons and CEOs on branding, business strategy and marketing: with the aim to helping them realize more value and greater sustained loyalty for the brands and businesses. Counselage also runs the following special services for its clients: Training modules entitled Passion Workshops: to help motivate employees on branding. Critical blue-sky ideation and brainstorming sessions. Workshops both at pre-brand launch and post brand-launch stage. Training programs designed to improve customer engagement.

Our Leader

Suhel Seth is the Managing Partner of Counselage India and founder of Equus.

Suhel has several passions: he is a regular speaker at industry meets; is a lecturer at various Indian Institutes of Management. Suhel also writes provocative columns in The Financial Times, London and in Business India, The Hindustan Times and The Indian Express on current affairs and the social landscape of India. Suhel has co-authored two books on Calcutta with Khushwant Singh and R K Laxman. Suhel was also the Keynote Speaker at the Indian Advertising Congress in 1998. Suhel has also been a speaker at all Marketing Summits organised by CII and was the Chairman of the CII Marketing Summits from 2005 to 2010.

Suhel was on the global advisory board of British Airways until 2009 and presently sits on the global board of Cavendish and RADA (Royal Academy of Dramatic Arts, London) and on the regional boards of Citibank and Coca Cola.

He has addressed the International Executive Committees of companies such as American Express, BMW Foundation and Renault on 'Understanding the Indian Consumer'.

Suhel has also addressed the Harvard Business School on Building Brands in India.

Suhel has published several papers on 'The changing Indian Consumer' and written extensively on the impact of advertising and its linkages to societal influences such as religion and culture. In February 2002, Suhel's first book 'In your face' was published. More recently, Suhel has been commissioned by Penguin India to write a book which is tentatively titled 'The Indian Mindset': this will be the first Indian marketing book to be published by Penguin India. After completing the book 'Of roots and wings': 50 years of Indian Airlines, Suhel's latest book 'Get to the Top', has been published by Random House India in October 2011.

Suhel is an alumnus of the AMP of Harvard Business School as also member of the Harvard Business School Consultants Club and is active on the Delhi theatre scene and has acted in several plays and films (by Satyajit Ray, Mrinal Sen) as also has represented India at the University of Oxford in Debating. He is also the Founder of both the Calcutta and the Delhi Debating Society and Concern for Delhi. Suhel has also been a Rotary International Scholar as well as the Founder of the Rotaract and Interact Clubs in Calcutta.

Suhel is on the Board of Advisors of Deepalaya, the Neemrana Foundation and the Max India Foundation.

Suhel has been appointed to the Experts Committee of India's Railway Board and is Brand Advisor to the Indian Railways Minister as also to the Indian Railways Ministry.

Suhel served as a Trustee on the India Brand Equity Foundation for six years, appointed by the Government of India. IBEF is the apex body responsible for creating a vibrant Brand India.

Suhel is the Chairman of the National Marketing Committee of both CII and FICCI for 2010-11.

clients say:

“Suhel and Counselage always believe in the philosophy of bringing a new perspective to the table, both strategic and tactical. I have always relied on Suhel to bounce my thought process on something he is very passionate about – ‘creating relevant value differentiation’ for businesses in the market place. His thoughts on the creation of our new corporate identity and his artistic articulation of the same have been invaluable. He is so lateral in his thinking and displays this uncanny art of making connections all the time, with everything that is happening in our economy, in our society and in our consumers’ lives. I am proud that the RP – Sanjiv Goenka Group is associated with Suhel & Counselage”

Sanjiv Goenka, Chairman, RP – Sanjiv Goenka Group