We are
Strategy - Branding - Marketing


About us

Counselage is India's only strategic brand marketing consultancy focused on a whole-host of advisory services to Chairpersons and CEOs on branding, business strategy and marketing: with the aim to helping them realize more value and greater sustained loyalty for the brands and businesses.

Our Leader

Suhel Seth is one of India's most followed marketing and management gurus and is a highly-regarded columnist. He is the Managing Partner of Counselage India. His clients include Tata Sons, Mahindra & Mahindra, Max India Limited, Hero Motocorp, Coca Cola, The RP - Sanjiv Goenka Group and GMR.

Suhel is known for his forthright views and appears regularly on television shows. Besides being a best-selling author, Suhel has acted in over 135 English plays and was voted as the Best Theatre Actor by Khushwant Singh. He has also acted in several Bollywood movies. Suhel is a regular guest lecturer at various IIMs and IITs across the country.

clients say:

“Suhel and Counselage always believe in the philosophy of bringing a new perspective to the table, both strategic and tactical. I have always relied on Suhel to bounce my thought process on something he is very passionate about – ‘creating relevant value differentiation’ for businesses in the market place. His thoughts on the creation of our new corporate identity and his artistic articulation of the same have been invaluable. He is so lateral in his thinking and displays this uncanny art of making connections all the time, with everything that is happening in our economy, in our society and in our consumers’ lives. I am proud that the RP – Sanjiv Goenka Group is associated with Suhel & Counselage”

Sanjiv Goenka, Chairman, RP – Sanjiv Goenka Group